Persuasive techniques

English

Definition

Strategies used by writers and speakers to convince an audience to accept a particular viewpoint or take a specific action. These include appeals to emotion, logic, and credibility, as well as techniques like repetition, rhetorical questions, and loaded language.

Examples

  • A charity ad using emotional images of animals to persuade viewers to donate
  • A politician repeating a slogan to make it memorable
  • An editorial using statistics and expert quotes to build a logical case

Related Terms

Ethos, pathos, logos Rhetorical devices Logical fallacies Counterarguments

Study This Concept

Practice persuasive techniques with free review games in these units:

English 10 Unit 4: Rhetoric and Persuasion